Global Spectrum, operators of the BankUnited Center, has adopted a customer service philosophy and catch phrase to be used during all of its events. Whenever you encounter a BankUnited Center employee they will greet you with "How U Doin'?" and a big smile. It's all part of its parent company, Comcast-Spectacor’s HYD Customer Service Initiative.


"It's all about giving our customers the ultimate sports and entertainment experience. It's also a way of measuring how we are performing as a company," added Comcast-Spectacor President & CEO Peter Luukko.


"Every one of our customers are our Most Valuable Players in our business," added Luukko. "We will do whatever it takes to make our guests have the best possible experience each and every time they come to our facility or come in contact with our employees."


The BankUnited Center’s customer service philosophy encourages all of its employees to engage in conversation with customers to not only assist them and make their experience more enjoyable, but for the company to gauge its performance.


The BankUnited Center will reward its employees who excel in this customer service initiative with prizes and recognition. This recognition of employee excellence can come from both customers and fellow employees.


Fans are encouraged to participate in the rewards program by nominating an employee who exemplifies the new customer service philosophy. Fans can nominate an employee for recognition by issuing “How U Doin’?” cards.



  1. Customer First
  2. Golden Rule
  3. Listen
  4. Think "YES"
  5. Be Professional
  1. Positive Attitude
  2. 24-Hour Rule
  3. Everybody Sells
  4. Enthusiasm
  5. Do It Now


If you'd like to give us any suggestions on how we can make your experience here at the BankUnited Center more enjoyable or you would like to nominate an employee who demonstrated the “How U Doin'?” philosophy, please e-mail us.

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